O perfil do consumidor digital em 2026 já não cabe em rótulos simples. Ele não é apenas tecnológico, nem apenas sustentável, nem somente exigente. Ele é mais informado, mais crítico e, principalmente, mais consciente do poder que tem nas mãos. Se antes as empresas ditavam tendências e o mercado seguia, hoje a dinâmica se inverteu. […]
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