Durante muito tempo, a gestão comercial foi acompanhada pelo resultado final: Quantas visitas foram feitas. Quantas propostas foram enviadas. Quantas oportunidades avançaram. Quanto foi vendido no mês. Essas informações continuam importantes. O problema é que, muitas vezes, elas chegam tarde demais. Quando a gestão só entende o que aconteceu depois que a visita terminou, depois que […]
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